For purposes with this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse

For purposes with this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse

Not all the product which was taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports programs and activities, and paid development, also all kinds of commercials as well as other promotions ( ag e.g., teasers for community programs). Although music videos had been taped, they certainly were coded and analyzed individually because of their unique faculties and therefore are maybe not reported right right here. The analyses introduced in this paper, but, do are the nonmusic video clip programming from cable music activity stations including talk programs, variety/comedy shows, and reality programs. In addition, demonstrates that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 season contains 1,276 unique program episodes, whereas the ultimate test for the 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis had been significantly bigger than 1st 12 months’s test once we produced concerted work in 12 months 2 to ensure we had three episodes of each and every nonsyndicated show. Despite strict adherence towards the sampling plan, extra taping ended up being needed whenever, as an example, brand new shows joined the autumn lineup following the start of the year to substitute for cancelled programs or if the day and time slot for a string had been changed.


The codebook when it comes to bigger research ended up being based significantly in the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted when it comes to Kaiser Family Foundation. We created extra products, including those on exact exact exact same sex intimate behavior and sexual talk pertaining to nonheterosexuals. In comparison to Kunkel and colleagues, whom utilized the scene since the primary device of analysis, our content analyses involved coding for intimate content in 2 moment periods of program time. Because scenes differ quite a bit in total and, therefore, do not offer a continuing device of measure in making comparisons across programs, we utilized a regular coding device centered on time. Coding news programming in designated time intervals has been utilized often by other scientists conducting content analyses across different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse had been understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any discuss sex or sexual intercourse. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications pertaining to relationship and relationships, that have been maybe maybe maybe not coded. For instance, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a statement such as “I made want to my boyfriend” will be coded.

exact Same sex behavior that is sexual

Every 2 moment interval that were coded as containing a minumum of one kind of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, along with other intimate behavior 2 had been additionally examined when it comes to existence of exact exact exact same intercourse behavior that is sexual. With this product, coders utilized a yes/no response format to point whether some of the sexual behavior depicted when you look at the period took place between a couple associated with sex that is same.

Explore nonheterosexual issues that are sexual

Each 2 interval that is minute have been coded as containing a minumum of one example of talk through the intimate talk categories utilized in the primary coding task ( ag e.g., responses about own/others’ intimate actions or passions, speak about intercourse which has had currently occurred, mention sex crimes) has also been coded for whether some of the intimate talk associated with nonheterosexuals. Because of this product, programmers again utilized a yes/no response format to indicate whether some of the talk that is sexual the intimate passions or issues of nonheterosexual people. Most frequently, such commentary associated with gays and lesbians, although sporadically they certainly were related to bisexuals.